Friday, September 14, 2007

Advertising on cell phones -- what do you think?

Marketing Charts (a marketers' magazine) recently posted the article "College Students Growing More Receptive to Mobile Ads," which probably forecasts what will be "ringing in" to cell phones and other mobile devices very soon -- ads, ads, and more ads:

"According to a study conducted at Ball State University, "College students are growing increasingly receptive to receiving advertising via text messages on their cell phones and other mobile devices." Over half of the students surveyed "said they would accept ads if they were to get something free in return."

What do you think about receiving ads on your cell? Think we'll have a choice?

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